Brand Story

Our Story 
At Aiko, we believe that childhood is a magical time filled with wonder, boundless exploration, and joyful play. Our mission is to create beautiful, comfortable clothing that tells a story and sparks curiosity and imagination in every child. The name "Aiko" means "little loved one" in Japanese, perfectly capturing the core of our brand.
Our Unique Approach
We prioritize comfort and style while using the softest, most durable fabrics to ensure your little ones can enjoy their adventures all day long. Each piece in our collection is adorned with vibrant, fun storytelling designs, transforming every outfit into an exciting tale. From adorable rompers to twirl worthy dresses, our clothes are designed to be a source of joy and learning for your child.
Quality and Care
Our clothing is thoughtfully designed to keep up with your child's active lifestyle while ensuring they look their absolute best. We use only the finest materials, reflecting the joy and playfulness that childhood represents. Each piece is meticulously crafted with attention to detail, quality fabric, and charming designs, ensuring your baby's comfort and style are never compromised.
The Heart Behind Aiko
Aiko's journey began with the shared aspirations of its founders, Aakanksha Chaudhary and Aishwarya Bathwal. Aakanksha, a devoted mother, found herself immersed in the world of parenthood when she welcomed her newborn. Uninspired by the mundane designs and repetitive motifs in children's clothing, she longed for creations that authentically captured the spirit of childhood. Aishwarya, with her expertise in marketing and a family background in retail and clothing, joined forces with Aakanksha to shape Aiko into a brand that not only sells clothes but tells stories through them. Together, they have set out to make every baby's world cozier and more fashionable, crafting each adorable outfit with care.